Once you decide that you want to sell your own product online and have decided which products to sell, the first step is to decide the name of the business. Choosing the right Domain name is very important for your site as it is your business address on the Internet. Try to select a domain that gives the public an idea what your business is all about.
Using your primary key word as your domain name or a word or phrase that hints to your product or relates to your brand is easily remembered by your market and much easier to find on the world wide web. With your domain name the web host cannot hold you hostage. You can easily move your site to another host while keeping your domain name.
In case you ever face a situation that you have to move your website to another place, customer will still automatically find you because your domain name has not changed. You could choose a domain name that clearly identifies what your company sells or does.
When choosing a domain name:
a. keep in mind that you can only use letters and numbers but cannot use special characters like & etc. Your domain cannot began with a hyphen but you can use a hyphen in between words.
b. Keep your name short and memorable. It is important to find a name that is not only catchy but also easy to spell remember pronounce and type. You want people who just catch a glimpse of your domain name and remember too when they sit down in front of their computer. Try to keep three words maximum
None traditional name is a big negative to get a bigger market, as many potential visitors of your market will not remember how to reach to your site.
c. Include your search engines optimization by including keywords in your domain name. You will be ahead of your market when they are looking for a solution to their problem if you uses exactly the primary key word to your market.
How and where to search for a suitable domain name. There are several great tools on the Internet that you can use to look for the domain name.
1. Word Tracker
Word tracker has a trial version also and now they have a free URL for Google trends too.
2. Domain tools
This site is also free and it lets you enter your keywords into “Domain tools” look up. In case you already have a name in mind and it is already taken, this site will help you find who is using a particular name that you want to use.
3. Yahoo and Google search marketing
Here you may find help in choosing domain names by using their key word tools.
4. Name Boy
This site lets you type in your keywords and this tool will produce an extensive list of potential domain names. And you may choose the domain name you like from there.
Choose “com” to register.
When you register a domain name always register a com, as this is the most popular and automatic on fingers to type while trying to type a web address to go to.
Many times your site will not come up because of this situation and you will be losing on potential customers. Besides “com” the next popular domain is “org” and “net” now the new owners of GDI are making “ws” familiar to the new Internet business owners.
The Internet corporation for Assigned Names and Numbers (ICANN) is the nonprofit. corporation that was formed to assume responsibility for the domain names system. You can find an up to date list of available top level domain
Register Domains with or without hyphens
Grab the domain names without hyphens. A good reason to use hyphens is if your company or product name is confusing when spelled as one word. It is much easier to read a name with no hyphens. If you are starting a new business try to search popular key words and see what domains you can register before you name it. You want your domain and business name to ultimately reflecting who you are and what you do.
Sub Domains:
If you already have your domain and you cannot find one that has the keywords you want to focus on, you can take advantage of a sub-domain which is anything that comes before the main domain. For example if your domain is your name “com”, you can create a sub-domain, you may create a sub domain as “list.building.your name.com”
However, once you have a domain name registered, keep your contact information up to date, as you want to be notified when your domain is expiring.
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