You might be completely on top of your game when it comes to your business, yet still have a lot of questions about the internet side of things. Such a dichotomy is not all that bizarre in a world that has only been taken over by the internet in the last ten years. Hearing Larry King mention Facebook and Twitter might be amusing to the audience, but it is rather clear he has no idea what he’s talking about. You should know the basics about domain names and web hosting if you are thinking about owning a business.
1. What is a domain name? You don’t have to worry too much about this concept, as it is as simple as it gets. The domain name is the name of the website, or its web address. You can think of the big guns in the business world if you want an example. Google’s web address is as well known as any could be. The same can be said for eBay and Hotmail. What about ESPN? You might be surprised, but there is a ‘go’ in between the ESPN and the com. It’s a cautionary tale for any business starting out.
2. Why is registration necessary? Have you ever gone to a site and found out that it no longer exists as something about the domain name has expired or lapsed? If so, it will be useful to refer back to that when you want to understand the importance of registration. Like telephone numbers, domain names are actually not owned by the ones using it for a website. They are in effect leased. As long as you keep your site and do what you have to do, it is yours to use. If you don’t, you might lose the name.
3. What are all the extensions about? You probably already realize that a dot com is the best way to get your site out there. However the ‘dot net’ and ‘dot biz’ extensions are sometimes just as important. You never know whether you could be sideswiped by some upstart you didn’t see coming. If you have all the extensions that exist and maintain control of them, it isn’t going to happen.
4. What is hosting? To have a physical space where you put things on the internet, you need to take care of the hosting. Getting a web address is a different project. That merely gets you the title to your brand. You register it and you can take it from there. The construction of the website itself can take place when you have a hosting service.
5. Can all of these projects be handled together? If you need the entire roster of things taken care of for your website, there are companies that can handle it. They will register the name, set up hosting, design and launch the website. If you are a bit lacking in the tech department, it could be the answer.
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