How to Discover the Best Keywords to Target on Your Website
For search engines, the textual contents of your website is essential. Search engines scan your website for key words. Make sure that the texts that you use in your website are relevant and informative. Process in your texts, words that you want to score with in search engines. Do not copy any text from other websites! The more relevant and unique information your site contains, the more chance you have to score higher in search engines. What are keywords? In order to make clear what keywords are, imagine that we have a company that sells lighting. Keywords can be: lighting, lamps, lamp, hanging lamps, ship lamp, floor lamps, table lamps, wall lamps, chandelier, light, dim light, candle holders, spotlights, …
Include these keywords and related phrases in beautiful, logical sentences. Your website does not only exist for the service of search engines, but in the first place for your potential and existing customers! Choose the right key word! What benefits have a lot of work and effort, if you do not have the right keywords?
o Use the jargon of your target audience. Lear about their
language and terminology.
o Google for a key word and note the page titles of your fellow
competitors who score high.
o Analyze your keywords by which your current web site is found.
Include a key word or group of keywords per page, you’ll score better in search engines when you are limiting yourself to a key word with its synonyms, plural and other content-related words per page. The targeted scores improve your web page!
keywords
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