Social Media Marketing Strategy – Facebook Fans
Many companies social media marketing strategy now includes getting Facebook Fans. And for good reason. Unlike e-mail marketing, marketing to Facebook fans isn’t hampered by deliverability issues, bounce rates, or ever changing e-mail addresses.
According to a recent study by Webtrends, a fan only costs $1.07 for the average company. An e-mail lead can cost more, while delivering less marketing mojo. In addition, a Facebook fan is much more likely to spread the message, after all, they are already logged into Facebook, so sharing is easy and convenient.
Ads on Facebook are getting more expensive as competition grows, but as of this writing the cost per thousand is 25 cents, which is still much cheaper than Google ads, making Facebook advertising economical.
A good social media marketing strategy should include customization of the Fanpage. The key is coming up with something of value, whether it’s a give-away, a game, a training course, or contest etc. Give your visitors a really good reason to “Like” your page.
Once you create a fan base, another advantage is the potential for viral growth. If you give them that good reason to spread your message, they will. Again, other advertising mediums don’t have much potential for viral growth. The best print ads, television ads, and even online ads are generally consumed and trashed quickly. But a good Facebook campaign has the potential of spreading quickly, especially if there is value for doing so.
But what do you do once you have those Fans? The key, of course, is monetizing the fans. Having a huge fan base on Facebook may sound sexy, but if it isn’t profitable it’s not good business. The real key is determining what problem your product or service solves for your fans, and communicating that in a meaningful, “social” way, motivating them to buy.
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