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Drupal website positioning

Drupal SEO

Drupal search engine optimization would mean maximizing the presence of the Drupal websites with the major search engines like Yahoo and Google. The SEP Checklist module provides a checklist that helps you to follow the Drupal SEO best practices. The checklist makes the life of the Drupal developer easier. It definitely helps the programmer to keep a track of the modules that needs to be installed and also what has already been installed and what all needs to be done. This feature is especially important for programmers who are working on developing and designing multiple websites at the same time.

This checklist also is very helpful to the programmers who have taken over the website at some middle, unfinished stage. It will let the newcomer know exactly what all has been done; and he would further just need to place the date stamp beside each item he has completed, which would be useful in case he needs to refer to while dealing with the client in the future.

While you are going for upgrading your previous SEO checklist version, you will need to follow some important steps. First of all, you need to make sure that you delete or remove your entire SEO checklist module’s folder before you copy the new files of the upgraded version. You also need to execute the SQL in your site’s database. And also, you need to run update.php immediately afterwards.

The Vertical Tabs module helps you to improve your SEO Checklist interface. This module also helps in adding and editing content forms and is an additional advantage for content creators.

Drupal provides an extended choice of SEO modules comprising Path, Path Auto, Page Title, Global Redirect, Path Redirect, Meta Tags, Meta Tags by Path, Meta Tags Node Type, XML Sitemap, Menu Attributes, Automatic Node titles, Search 404, Links Checker, SEO Checklist, SEO Friend, HTML Purifier, Google analytics, Service Links, and Digg This. There are also a host of modules that are good to have and is entirely optional such as NoFollow List, SEO Checker, Excerpt, Alinks, More Like This, Related Content, Calais, Safe HTML, URL List, Robots Txt, Page Title by Path, Custom Breadcrumbs, and Pathologic.

Drupal is well known for its search engine friendliness. It is also known for having a clean markup, which is compliant to standards. Drupal, however, faces certain issues when it comes to search engine optimization, one of them being duplication of content. There are also advanced SEO strategies that can provide a solid foundation for the site by linking structure and targeted themes. This will sustain the site rankings even after SEO scrambling and sites would not lose their previous rankings as it often happens after a change in search engine algorithms.

According to some Drupal experts, implementing a site map might improve search engine rankings though there has been no concrete evidence in support of this. With sitemaps the webmasters can easily inform the search engine about the pages that are available for crawling. With the help of site map, search engines can index your site more efficiently. Moreover, the title of the node is used by default by Drupal as the page HTML title. Chances of improving SEO ranking lies in allowing for two different page titles, one for the top of the page and another that occurs at the head of the HTML document. Both will be considered by the search engine and thus it would double your chances of boosting your SEO rankings.

SEO involves a complex algorithm to negate the constant endeavors of the search engine spammers to outride the efforts of the search engines. Follow some basic steps while dealing with Drupal. You need to enable clean URLs, install and enable Path, Path Auto, Global Redirect and Token modules and also configure Path Auto Module. Meta Tags and Page Title Modules also need to be installed and enabled. HTML headers need to be fixed and Robots txt file needs to be modified. Follow these steps to take advantage of Drupal SEO.

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