It is not difficult to get a listing on the various search engines when your website details are being looked for. The challenge, however, is to achieve top rankings on these search engines. There are certain tricks of the trade that need to be followed in order to get the desired ranking.
So, how does one go about it? Here are a few basic points that you need to incorporate in the making of your website that will help you achieve the desired result.
Avoid purchasing a new domain unless it is necessary to do so
The search engine gives a lot of value to the fact as to how long your website and its domain have been in business. No doubt, there is a way out here according to which you can redirect your old domain to the new one. But your best bet would still remain to stick to your existing website.
If you are for some unavoidable reason forced to start from scratch and use a brand new domain, then you should be prepared to experience some loss in the traffic flow of search engines. This loss of traffic can be for a few weeks or more. It could even go up to few months or more.
Always make sure that your site’s optimisation is done for the users
The optimisation of your website should always be done for the users and not the search engines. This is important because search engines only look for websites based on the key terms which are punched in by users.
Now, if the keywords which are typed in by the users are in anyway related to your website, then these users account for your target audience. Thus, it is important that your site’s optimisation is done keeping users in mind. If you are not clear about who your target audience is then you need find it out as soon as possible.
Do an extensive research about your keyword phrases
There are chances that the keyword which you think your target audience is looking for may be incorrect. There are many research tools which can help you point out the key phrases which can help in your website optimisation.
You can compile a list of the relevant phrases for your website and then can choose a few different ones for each page.
Design and format your website on the basis of your keyword research
It is important that you design and categorise the navigation and architecture of your website on the basis of the keyword research which you have done for your web page.
Equally important is ensuring that your website is crawler-friendly. Thus, it should be well connected with proper links to all its pages. It is also vital is to write a compelling content for the key pages of your website and it should based on the keywords and phrases that you have researched about.
Most importantly, ensure that the website is link worthy and keep yourself and your website updated with the keywords.
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#Tips #Avail #Search #Engine #Optimisation
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