Why Internal Links Are Important In seo
Among the most usual and common practices in search engine optimization which most seo companies offer are search engine optimization services that are more focused on link building, particularly building more backlinks or external links.
People often overlook the value of internal links. They tend to neglect that they already have the most relevant authority site (that is one of the important aspects of seo that they can directly control) just sitting right under their noses – their own pages.
Instead of spending too much time being myopic over acquiring quality backlinks, why not be more on-topic and give more attention to the pages you have complete control over?
To completely understand and appreciate the value of links from your own pages, let us first know what they are.
What are Internal Links?
Technically, Internal Links are hyperlinks that are a reference or navigation element in a page of your website/ domain that point at (target) the same website/domain as the website/domain that the link exists on (source).
In layman’s terms, they are links within the site that direct website visitors to another page of the same website.
Internal linking is an effective approach to increase a page’s anchor text (the highlighted text in the link) links which enlighten search engines on what your page is all about and help increase that page’s ranking for specific terms.
Why are Internal Links Important in seo?
It is commonly known that major search engines such as Google, Yahoo, Bing, and the like, place a lot of weight on backlinks and their anchor text related to terms they want to rank for. However, it seems that it is often left unnoticed that they also give a lot of importance to internal link power.
Have you noticed that in seo and ranking for highly competitive terms, it has more to do with website structure and inner links rather than external links?
In fact Google uses different criteria for its SERPs ranking for it is based on the internal linking structure (that is it gives a much higher value on the number and more notably the quality of links coming from your own site).
Because of this, if you want to improve your site’s rankings for targeted key phrases, it is important to know why they are important.
Some of its Importance Are:
Crawlability
Internal links provide navigation for users and search engines. It helps your site’s visitors to easily navigate through your site in locating relevant information that they want to learn about your product or services.
A well designed internal link structure makes certain that its site’s crawl efficiency is maximized.
In order for a site to be indexed and ranked high in SERPs, search engines spiders need to see the site’s content in order to list pages in their massive keyword-based indices. To do this, SE spiders need to have access to a crawlable link structure (structures that allow spiders to surf the pathways of a website) in order to find all of the pages on a website. If these spiders do not have access, these would greatly impact your site’s chance to get pages listed in the search engines’ indices. For in so far as Google is concerned, these “unlinked” pages do not exist. Even a page’s great content or its good keyword targeting won’t make any difference if the spiders can’t access the page’s content in the first place.
Priority
Internal links provide a signal that would help establish information hierarchy (about what pages are most important) on a site, generally measured by the number of times you’re linking to that page. Basically, if you want a page in your site to be given more importance, you link to it more often.
Link Juice-ability
They also help pass link juice (ranking power) from one page to another around a website.
Based on the seo service advice used by some Search Engine Optimization Firms, the optimal internal link structure for a website would similarly look like a pyramid, with the homepage on top. In this structure, it has the least amount of links possible between the homepage and any page within the website. You must limit the amount of links leaving your main page, so that you will retain the most amount of link juice and allow link juice (ranking power) to flow throughout the entire site; thus, increasing the ranking potential for each page. If the internal links are planned properly, then it could help in passing the link authority to some of the important internal pages.
To summarize, Internal links are links within your own website that point to any of your site’s pages and are important in creating proper navigation and crawl paths, signaling priority and spreading ranking power.
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