PopCap games are a video game developer and publisher, headquartered in Seattle, Washington. Their games can be played by either downloading them to your computer or playing the game straight from your web browser. Most of the games that PopCap offers could be played on an abbreviated version free of charge, or a full version is available in which they charge a fee. Their claim to fame came when they created a video game called Bejewled. This game generated more than 50 million in sales across every major platform. A huge advantage that PopCap enjoys is their ability to make available all their games on many different platforms(IE: The Internet, PC’s, Nintendo DS, WII, Mac, XBOX, XBOX 360, and many others.) This gives them unlimited exposure in the U.S. as well as abroad.
Most of PopCap games are all pretty similar in the way they are created and played. Most of the games run with or without hardware acceleration, and are usually controlled with the use of a mouse. The framework for the games, which they called SexyApp framework, uses a computer game development kit for C++. This framework was designed for the sole purpose of making it easier and quicker for programmers to create PopCap style games. Some of the more popular games created by PopCap are Bejeweled, Bejeweled Twist, Bejeweled Blitz, Zuma, Zuma Blitz, Plants Vs Zombies and the list goes on and on. People of all ages and all walks of life seem to get equally addicted to these games. They have the ability to create games, which they cater to all age groups.
Once, the now very popular mobile phones and social networks began showing their dominance, PopCap rose to become a leader in the fastest growing market for casual digital games. To date they have approximately 150 million games installed and played globally on platforms such as Facebook, RenRen, Google, iPhone, iPad and Android. The future for PopCap games looks to be limitless. With the demand for casual digital games on the rise globally, their revenues will continue to grow in leaps and bounds. PopCaps existing platforms in which their games are available continue to grow, and as new platforms begin to emerge, their future will continue to get brighter and brighter.
In conclusion, I’ll just like to reiterate what a solid company PopCap has become. They were aided in there accent to a leadership role by the sudden and steady rise in the demand for mobile phones, iPods, iPads, and social networks, to name a few. They had the foresight to see that these would be perfect platforms for the type of digital games that they create. Where eagerly looking forward to see where PopCap and the whole gaming industry takes us next!
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