Selling Digital Products Through Ecommerce
When you plan to do business online, a lot of people will think that you only plan to sell tangible products that can be delivered by couriers. However, online businesses are established not just to sell physical products, but digital products as well.
Business owners who wish to sell physical products on their site will have to work hard at setting up their website. You have to make your products really appealing to visitors by using photos and great product descriptions. Your site has to be easy to use and should have features like landing pages and shopping carts or baskets. However, when it comes to selling digital products, the process is different.
When customers buy digital products, they can either receive them through mail or by directly downloading. A lot of businesses prefer to have their customers download their products as it is more convenient for them and for the buyer. Merchants don’t need to keep an inventory so it makes things very easy for them.
With the plethora of predators in the internet, it is so easy to get scammed. So here are some tips to help you secure your business from these shady individuals.
Methods of Payment
E-payment is still a big issue among business owners who offer digital products. Since customers pay upon purchase just like they do for physical products, then you have to make sure that they are legitimate. Before you can accept credit card payments in your site, make sure that you have the following accounts:
– Merchant Bank Account
– Payment Gateway Account
– Internet Merchant Account
A proof of payment is important for your records as well as for your customer just in case something goes wrong with the downloading process. Credit card companies can still do chargebacks even for purchase of digital products.
Nowadays, a lot of buyers prefer to make use of a third party payment option or a P2P transaction. PayPal is a popular example for this type of transaction. To open an account with PayPal, buyers or merchants need to have an email address that they can link with the account. They also need to have a bank account that will be used for verification purposes.
So if your customers wish to use this payment option, all they have to do is to enter their email address and they will be directed to their account in PayPal. They will click on an option to verify that they want to make payment using their PayPal account. When they have completed the transaction, they will be will directed back to your site to wait for confirmation.
Delivering Digital Products to Your Customers
All your digital products can be stored in your site. The directory containing your products should be protected by a strong password to prevent the public from gaining access to it easily. As soon as your customers make payment, they will receive a link to the product that they have purchased, and a login ID and a password. Advise your customers to keep the link to themselves.
If you think that doing it this way is tedious, then you can make use of digital download systems that can make your business easier for you. These companies can help you with everything you need to do in selling your digital products. PayLoadz and ClickBank are just two of the many companies that offer this type of service.
Digital products are the in thing right now. If you want to earn big bucks set up a digital products business as the overhead cost will just be minimal. Try to find a system that will make it easy for you to deliver your products to your customers and for them to pay you for your products.
woocommerce
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