Having your business listed in online business directories is important for local businesses. Not only it helps potential customers to find your business, it also informs Google that the business is NZ based resulting into better rankings in Google New Zealand. Based on research & analysis over the past few months, I have made a list of TOP 10 NZ Online Business Directories which are important for seo purposes. However, this list is certainly not exhaustive. I encourage to list the business in all the directories if possible. At Last count there were a total of approximately 20-30 useful NZ online directories. If not all, make sure business is listed in the following 10 directories:
1. Google Places
Not a traditional directory, but the most crucial place to list a local business. This is great from local business point of view to get on first page of Google without putting a lot of effort on seo campaigns. Furthermore, recent changes to Google results has given local business enhanced visibility in natural search results. Google is definitely driving the local & personalized search results forward.
2. Finda
Definitely the best NZ online directory. With a Page Rank of 7 at top domain and PR of 4 at business category level, it is easily the most authoritative NZ directory from seo perspective. Great User Interface. Ranks on Google Searches consistently. Gotta be there.
3. NZS
Comes very close 2nd. With a Page Rank of 6 at top domain and PR of 3 at business category level, it is 2nd most authoritative directory. Great user interface. Easy to create listings. Includes regular blog posts, scrolled headline news, regional weather, etc. Also ranks regularly on Google.
4. HotFrog
Fairly authoritative at the top domain level with a PR of 6. However, there is no link juice flowing into the category level which have a PR=0. However, Hotfrog has extremely good visibility in Google Search results for various industries. Awesome interface. Very Clean & Great UI. Also provides integrated Google Maps of the business location.
5. IndexNZ
The user interface is outdated. It feels like a site from 90s with no thought given to visitor experience. However, it has surprisingly high visibility on Google Searches. The Home PR= 5 while the category level pages are PR = 2. Personally, i would not visit this site while looking for businesses but considering seo i would definitely list my business there because of the directories high authority & PR status.
6. Nz Pages
Top Level PR = 6. Some Category level domain PR = 4 (Rare). Great site structure & high visibility of different categories on the home page. Makes it easy for visitors to dig into the sort of business they are look for. Clean user interface. Easy to navigate.
7. NZ Directory
Top level Domain PR = 5. Very nice, clean & beautiful user interface. Great site structure. Lots of options provided to the visitor to take action. Lot of sharing options using social media, email, etc. No visibility of Google Sponsored links which is beautiful & rare. Extremely easy to navigate. A recommendation would be to convert individual business website links from text to hyperlink.
8. Made from NewZealand
With a Home level PR =6 along with lots of modern features, Made From NewZealand is an upcoming directory with a lot of potential. It consists of business profile videos from various business owners & leaders, database of great blogs & a variety of sharing options including Facebook, YouTube & Twitter. Definitely a directory using latest web tools to make a difference.
9. Yalwa
Yalwa is Global online business directory. however, It has dedicated subdomains to New Zealand cities. The coolest thing about this directory is that it allows you to add an anchor link with your keyword. This is extremely rare & invaluable. With PR=5 and significant number of backlinks, it is a great authoritative directory to list your business in.
10. Dmoz New Zealand
Dmoz is the worlds largest online directory with global presence. Very high authority. Provides free as well as paid listings. Free listing can take months so you might as well do it right away. I would like to argue that it may never get you any traffic. However, it definitely brings a high quality back link improving your search engine rankings.
Get your business listed in these top 10 NZ web directories right away!
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