Choosing your name should be the easy part, right? Not necessarily. There are many things to consider when choosing a name for your business; you are going to need to put some thought into it.
The first thing you need to do is brainstorm. Talk with your family, friends and colleagues. You can also access websites that will generate ideas for your business name. Also take into consideration what services you will offer and the clients you want to target. If you include “Real Estate VA” as part of your business name, are you comfortable with possibly limiting yourself to just the real estate niche? You will want to stick with something that works for your niche but doesn’t isolate you from other services you may want to offer.
How do the names sound when you say them? Now that you have some possibilities, say each of the names out loud. Speaking the names can help narrow down your list because sometimes just saying the name out loud can make or break it. Keep in mind that prospective clients need to be able to pronounce your name as well. Most important, your business name should sound professional and businesslike. You want to be original and stand out in a crowd so steer clear of a plain name; you will sound too generic and blend in. Your ultimate goal is to attract clients to you and have them remember your name. Consider tag lines and logos, how will they all work together? Everything needs to work together and mesh to create a streamlined business brand.
Once you have narrowed your list of possibilities, it’s off to the internet. Your first stop should be to check the availability of the domain name.
- Is it available?
- How does the name look all bunched together?
- Is it easily misspelled?
If you choose not to spell a word the traditional way, consider the possibility that clients will not be able to find you. Also keep in mind the length of your name, is it too long for your clients to remember? Your business name has to be user friendly for your customers. People won’t type in allthelettersofthealphabettwice.com to find you.
Legal guidelines should be followed as in all aspects of opening a business. Consult the Small Business Administration’s website (www.sba.gov) for more information on the legal guidelines of naming your business. Then register with the government (local, state and federal) and check to make sure you are not duplicating an existing business’ name.
Starting a business is not an easy task, but it’s important that you take the time to think about your business name and what it says about you and what you will be doing to service others. It will be the first thing your client sees and will appear on your website, business cards, and all of your marketing materials. Will your business name bring business to you?
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