Successful article marketing is a balancing act between producing quality content and putting out quantity. You want to put out a lot of content that links back to your site for the simple reason that search engines consider incoming links as an indication of site quality. The more incoming links, the better. On the other hand, writing garbage for the simple purpose of building links to your site will quickly turn off readers and will destroy your credibility.
Writing articles and posting them to ezines, while including links back to your own site in the signature file, is a great way to increase incoming links to your site (and boost your rankings). Of course, you want to post to quality sites. Yes, the quality of the ezine is important. Having incoming links from authority sites, such as universities and medical centers, tells search engines that your own material is respected.
Of course, not all ezines qualify as “authority sites.” And not all authority sites accept unsolicited material. So, what are you to do? Obviously, find the best ezine with the best reputation. Many internet marketers claim that Google particularly likes EzineArticles. Posting there, then, can’t hurt your article marketing efforts.
That being said, one single article on EzineArticles isn’t going to drive massive amounts of traffic to your own site. That is where the balance between content (high quality) and quantity comes into play. Write high quality articles and post them out there. The aggregate of the links will build credibility for your own site, your site will improve in the rankings, and, as a result, more visitors will visit your site.
Yes, that all sounds well and good, but how do you come up with quality content in enough quantity? Below, are 10 Content Ideas to help you write quick, content-rich articles for your ezines, for your own sites and blogs.
1. Write Real Life Success Stories
Write about a problem you, your company, or your product has solved. If you have a customer who is able and willing to give a quote attesting to how you helped him/her, do so.
2. Come up with 3 Areas in Which you are an Expert
Say, for instance, you have written an eBook about dog training. What qualifies you to have written the book? Do you train dogs regularly? Do you own several dogs that you have trained? Do you own a pet shop that offers training courses? Whatever the case, jot down ideas that make you more qualified to write an eBook (and supporting articles) about your chosen subject. Then, develop content to support each of those areas.
Depending upon the amount of content you come up with, you can combine the three areas into one article, or create three separate articles from your list.
3. Follow Industry Magazines, Newsletters, Blogs and Websites
If you are at a loss for material, research other publications, whether online or off. Are there any hot topics swirling around your field? Is there any controversy you can weigh in on?
Don’t, of course, take a stand simply to ignite controversy. Whatever you put out online will remain there for years to come, so don’t make a fool of yourself. If, however, you have a strong opinion about something currently at large in your industry or field of interest, write about it.
Are there any hot issues in your field right now? The more controversial, the better. Don’t be afraid to offer your own opinion — your readers want to know it. After all, YOU are the expert in their eyes.
4. Jot down the Top 10 Questions Clients Have Asked You
In any industry, there are recurring questions. I’m constantly asked if you can make a real living out of writing eBooks (the answer is a resounding, “yes:). Take a few moments to write down the questions you are constantly asked, as well as the answers. Depending upon the length, you can develop these into one or more articles which help to establish you as the expert in your field.
5. Attend Industry Seminars, Webinars, Conferences & Meetings
Whenever a group of people with similar interests get together, there is bound to be controversy, or at least new questions that arise. Join in the conversation in person and later by writing an article that summarizes the situation/question/conflict.
6. Create a List of your Top 10 Tips on a Given Subject
Writing from a list is one of the easiest (and quickest) ways to write a quality article. Your list serves as your guideline and you simply fill in the information around it.
7. Interview other Experts in Your Field
One of my favorite go-to guys about blogging is an Englishman named Michael Dunlop who began making 100’s of 1,000’s per year as a teenager simply from blogging. Michael is dyslexic and struggles to write. He did not let that stop him from article marketing (or from running a number of income pulling, entertaining, highly successful blogs). Rather, he hit upon an idea that provides top-notch content for his readers, while keeping his own writing strain to a minimum.
Michael simply comes up with a list of questions to ask other expert bloggers, arranges to call them up, and records the question and answer sessions. He then has the tape transcribed and uploaded to his blog. Brilliant and easy.
8. Recommend Resources You Use and Write Reviews of Them
If you are in any industry for any amount of time, you will quickly develop a list of go-to resources that make your job easier. These same resources can be compiled into an article to help industry newbies to find what they need without having to conduct all the research you had to do. Helping others to succeed can be the best possible way for you to grow your own business.
9. Invite Readers to Send in Questions
I love this technique for two reasons. One, I don’t have to brainstorm ideas – readers readily supply them – and, two, it allows me to keep abreast of my readers’ interests. Yes, you may think you know what your readers want, but you may find you are way off. Likewise, you can post a survey on your site or blog and invite readers to participate.
Make sure you ask permission to publish their names, questions, etc. before doing so.
10. Invite Readers to Send in Their own Success Stories
This is a great way to increase reader involvement, while creating quality content. This is a technique made famous by the Chicken Soup for the Soul authors. They actually do very little writing. Instead, readers send in their own heartwarming stories, along with permission for their stories to be used in the books.
AUTOPOST by BEDEWY VISIT GAHZLY
