Custom WordPress themes offer two major advantages. First of all, you will be the sole person or brand online with that theme. There are several millions of blogs using WordPress. For this reason, a pre-made theme is surely used by several other people. Therefore, you have a great advantage when it comes to setting yourself apart from your online competitors.
Custom functionality is the other major advantage given by a custom WordPress theme. WordPress, together with the plugins running on it, are known to keep certain powerful elements out of reach for regular users. However, a custom theme allows your developers to create every custom element you will need to be successful in your particular niche.
Pre-made WordPress Theme Advantages
Pre-made WordPress themes also offer two major advantages. First of all, a pre-made theme is affordable. Some themes may cost more than others, but usually, their price is below $100. However, the custom option is not applicable to themes within this price range. In case you come across a pre-made theme that fits your needs and preference, you can save a lot on costs.
Another major advantage that pre-made WordPress themes have to offer is future-proofing. Not by any chance are all WordPress themes created equally. However, the best of their kind include regular updates, unwavering support, as well as a large and active community that is willing to help when it comes to customizations and troubleshooting, among others. When you let someone come up with a custom theme, you can probably work on your own once you receive it.
Custom WordPress Theme Disadvantages
It is quite obvious that the greatest disadvantage of a custom WordPress theme is its cost. It would not cost you hundreds, but thousands of dollars, pounds, Euros etc. Therefore, based on budget and size, this could keep many people from buying this product. Nevertheless, it is essential to invest in your presence on the web since this can lead to your success or failure. So, the money you shell out to make your website more interesting and efficient is a worthwhile investment.
Before opting for a custom theme, the other thing you should take into account is whether the developer would provide future updates as well as address bugs and other issues. If not, it would be best to look for another developer or WordPress maintenance service on the Internet that can take charge of what your developer has left behind.
Pre-made WordPress Theme Disadvantages
The disadvantages of opting for a pre-made theme rely on the company you buy from. Their code should be clean. Also, they should follow the best practices of WordPress development that are recommended, like separating theme design from core functionality. They should be able to provide support and have an active community forum that could help in day-to-day troubleshooting. Know how often they could update and more.
These aforementioned concerns are important in choosing the best company to purchase your pre-made WordPress theme. Once these are addressed, you can then look at other essentials like the price, design of theme and other features.