There are really 2 ways to write articles today for article marketing. One way is to write articles based on answering questions that you get or to give great content about certain topics. The other way is to write an article with keyword optimization in mind. The idea with keyword optimization is that you want to achieve high search engine rankings for your article based on a specific keyword. In this article, I’m going to give you a few ideas of what you can do to assist you in writing an article based on keyword optimization.
1. Put the keyword in the title first, followed by a dash and then the subtopic from the keyword – For instance, a title based on keyword optimization might be ‘Dog Grooming – 5 Advantages Of Grooming Your Dog Weekly’, or something similar to that. You can see that the keyword is first followed by a dash. If you can, and if the title makes sense, put the keyword in again after the dash. This will help with optimization.
2. Put the keyword in the first sentence – If your title is about dog grooming and the url of the article has dog grooming in it (which it will automatically because of how article directories create URL’s for the articles), then having the word ‘dog grooming’ in the first sentence helps the search engines decipher the article is about dog grooming.
3. Put the keyword in the last sentence – This point literally just follows the same reasoning as putting the keyword in the first sentence. The search engines are looking for relevancy and consistency. Ending the article with the keyword helps drive this point home.
4. Put the keyword naturally throughout the article – This is where people can get themselves into trouble with keyword optimization. The idea is to sprinkle the keyword throughout the article, but it must be natural. In the past, people would try to ‘stuff’ their article with keywords everywhere thinking that would get them higher search engine rankings. What that did was make the article unreadable and basically garbage. Keyword stuffing does NOT work. A good rule of thumb is to keep the overall keyword density under 4%.
5. Put the keyword in the description of the article – The description of the article is important because the search engines use the descriptions as the little blurbs underneath the main link in the search engine results page. Having consistency of the keyword in the title, the url, the description, the article, the first and last sentences gives the article a good chance it will rank well with the search engines.
AUTOPOST by BEDEWY VISIT GAHZLY
