seo is one of the most important steps that an organization can take in order to establish a web presence. Strategically speaking, it is the tool, which will implement online marketing/sales policies and generate revenue. So, the criticality of your decision in choosing a suitable search engine optimization company needs no more elaboration. While there are hundreds of companies out there who claim to be able to cater to your needs, the question is “How to choose”.
Well, here is a checklist to assist you in your decision making process:
- Experience: Check the past experience of the company in delivering the goods. It doesn’t matter who among the bidders has been around the longest. What matters is a portfolio of satisfied and delighted customers. So, it is sensible to ask for references from existing clients.
- Research skills: Your chosen search engine optimization company must have the ability to understand your needs and must do extensive research. This requires the skill to collect data and present it in such a way that inferences can be drawn from it. Besides this, they must analyze the online competition. The reasons for the success of the sites of competitors must be properly understood.
- Strategy and Techniques: The seo company must display its ability to use white hat seo techniques to achieve its goals. They must have a clear understanding of both on-page and off-page tactics. Proper strategies will lead to more visibility, site visits, leads and eventually sales conversions. The company must have the ability to determine the major keywords and to strategically link your site with third party sites like blogs and article directories. The technology in the IT sector is updated constantly. The search engine optimization company must have personnel who are well versed in all recent developments in the field. The company must also have experts in copy writing on its books. The ability to optimize for Google Places is another must.
- Package: Normally, you have to choose from Basic Package, Mini Package or Review Package. But you can always bargain with the service provider over the additional services. You have to choose the company which gives you the maximum mileage for every penny you spend. So, before you make the final choice, you can look for the additional services on offer like technical audit of your site regarding design, coding, content, links, re-writing your content, etc. Also, you must find out the number of pages that the company is going to optimize for the quoted price. Your seo company must be able to advise you on the overall effectiveness of your current site, content, visibility, effectiveness, etc. and must have the package solution for your needs at the best price.
- After Sales: Though it is a part of the package let’s not undermine its importance. Monitoring of the site is very important. The seo company must be able to monitor, maintain and present reports regularly regarding the number of hits and visitors’ whereabouts.
AUTOPOST by BEDEWY VISIT GAHZLY
