Many people have tried to make money buying and selling domains names over the past decade. A few have done well, and those who came aboard early definitely had an advantage. Now that most of the good.com domains are gone, you might have more of a chance of selling your domain name, but you have to know the rules. Here are my top 7 reasons why you may be struggling to sell your domains.
1. It is priced too high. Most people have no idea what their domain is really worth. Unless it is a single word domain, and ideally a word that many people would be typing into the search engines, the domain will have little value on it’s own. If you want to sell it, price it right, or you will be renewing it for life.
2. It is not a dot com domain. Sure there are a few decent websites and domains that are not dot com, but in general, a non dot com domain provides traffic for the dot com domain. The exceptions are those websites that are built exclusively to generate web traffic. I even own a few non dot com domains, but it would be rare that I would spend too much money to get one.
3. You have numbers in the domain. This is just silly to me that people would replace the letter “o” with a zero. I don’t get the logic. Please refrain from thinking this is “cute” or somehow considered marketing. You will own this domain forever (or until you let it expire).
4. Your domain name is too long. While it has some marketing appeal to have a domain name that is a phrase or a sentence, the general consensus is that shorter is better.
5. You have a hyphenated domain without having the non hyphenated version. Funny story here; I actually broke this rule myself, but it was to do some testing. Hyphenated domains can often generate some search engine value based on the keywords used in the domain. If you don’t have the non hyphenated version, it is similar to a non dot com where a percentage of your traffic will do to the non hyphenated domain.
6. Your domain is not brandable. Some people make up short words in an effort to own a short domain name. Sometimes these are brandable (like bixxer.com) and other times that just aren’t. If you are making up a name, just think of how it would sound as a brand and people saying it all the time. You never know, you may find the next Digg, Plurk, Twitter, or Reddit.
7. The domain has no revenue. If you have a domain name for sale and it is just parked, it would generally not be worth as much as if you put up a simple website and put some content about the topic related to the domain. At worst you might even make some money by serving contextual ads on the website.
I hope that gives you some insight into getting your domain name sold. It might also help you as you approach buying domain names in the future.
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