When people go shopping, whether it’s for a minor purchase or a large ticket item like a new car, price will always be a determining factor. If they feel the cost is worth it, they’ll pay it and if they don’t they won’t.
It’s pretty simple when buying tangible items. But when making non-tangible purchases like career coaching and resume writing services, it’s not as simple. When it comes to career services, the real purchase is your industry expertise and the coach/client or writer/client relationship.
So, how can you make it easier for people to make the decision to invest in your service? You make it easier by not placing so much emphasis on the tangibles. For example the number of coaching calls per month, resume consultation/follow up calls, document revisions, or downloadable reports your service offers.
The key is to focus and place emphasis on your value as an industry expert, the benefits of working together, and results you can deliver if they select you to be their career coach or resume writer. People want results.
Think about how you want to be perceived by potential clients. Do you want to be known as the cheapest coach or writer to work with or known as a career coach or resume writer who is committed to their client’s success?
Being recognized as an expert in your field and someone who provides valuable specialized career services, leading their clients down the right path to achieve their goal as a result from their working relationship with you is what makes you and your company worth the investment.
Millions of career services can be found online and of these millions you’ll find cheap ones. BUT, once serious job seekers and professionals start taking a closer look at the service offerings, it won’t take very long for them to realize which companies provide real benefits and value and which ones scream out “We’re cheap and mediocre, come work with us!”
Ask yourself “Do I want to appeal to bargain shoppers seeking the cheapest price possible or do I want to appeal to those who want to partner with a career expert like myself who is just as determined as they are to achieve their goal?” How you position yourself is key.
3 Ways to Get Rid of Tire Kickers
- Market and position yourself as an industry expert offering significant value, industry expertise, and professional career services, not a bargain coach or writer. (Don’t be afraid to charge what you’re worth.)
- If someone tells you they can get the same professional career services for a lot less money from another company, recommend they go back to that company and if they don’t see results to contact you again. A person telling you that your services are too expensive is a clear indication of a “tire kicker.” You don’t have time to wheel and deal, you have serious clients to serve and attend to!
- If you decide to negotiate your fees, don’t negotiate price alone. Eliminate a product or service that’s included in your coaching or writing package. You come across as being cooperative while at the same time your potential clients understands that decreasing your price means they will be giving up something too.
AUTOPOST by BEDEWY VISIT GAHZLY
