seo has become a complex and highly competitive service to offer. Thanks to abuse by early webmasters, gone are the days of simple meta tag and body content manipulation. Being competitive in seo involves not only attending to your on-page seo, but also tending to its technical application. Organized internal linking, an easy-to-crawl sitemap, a light code structure, proper 301 redirects and/or use of the canonical link rel element are a handful of the on-page seo factors to consider. Inbound links have also grown in importance. But even then you have to be careful where you’re getting your links from, and how they’re being implemented. The existence of nofollows and redirects often make certain links not worth pursuing.
Spy on your Competitor’s seo efforts
The chances that you’re the first individual or company to enter your niche are highly unlikely. Likewise, you’re probably not the first to seo for a product or service you’re attempting to sell. But not being first can actually be a blessing. Rather than starting from scratch and enduring painstaking trial and error, why not simply see what your competitors are and have been doing with their seo program? Imagine simply finding the quality links and the on-page optimization that are getting your competitors ranked. Rather than starting at ground zero, you can simply retrace the proper steps.
There are a number of web and seo tools and techniques that will give you a broader view of the seo landscape. In some cases, you can use these tools to gauge a keyword’s competitiveness, and/or to find a synonym that may in fact be less competitive and higher converting. Perhaps your competitors have completely ignored certain words or phrases altogether. Some seo tools allow you to see where your competitors are ranking for certain words and what they’re doing right and wrong. You can find out who’s linking to them and how much keyword density they’re using to optimize for certain phrases.
There are a number of seo spy tools and techniques out there. They range from free to hundreds of dollars each month. The best tools combine tools and techniques into a single interface and save your time. For example, you can use Google search operators to figure out a site’s inbound links or number of pages indexed. You can also use Yahoo! Site explorer to get the same information (but more expanded). However, certain browser plugins like Chrome seo and seo Site tools combine this into a single interface. Plugins like these will highlight nofollows. Then there are paid tools like Raven tools, Spy Fu, Internet Business Promoter, Web CEO, and Compete which allow you to pull mountains of data for multiple websites.
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