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Search Engine Optimization 1001 – Off-Page Optimization Techniques

As with any search engine optimization there are numerous factors that influence the process. External factors such as the number of linking sites to your site determine the rankings in off-page optimization. Using off-page optimization is extremely simple and sometimes people don’t even realize they are doing it. There are a few techniques that I have found work better with off-page optimization.

Applying all the factors in off-page optimization will increase your websites ranking. Search engines use the type of websites that are linked to your site, the number of sites and links, anchor text, as well as page title when evaluating off-page optima ion. To better achieve top rankings with the use of Off-page optimization you need to work on link building. Use more popular links to be linked to your websites. The more popular the site the better it is for you.

When possible use two way linking. Use web site directory submission to gain more off-page exposure to your site. And as with any form of SEO use keywords that directly relate to your site and that are common. People will be searching keywords and that is the purpose of SEO easy visibility via keywords. You could also use article marketing and blog marketing to generate more traffic to your site. Off-page optimization is simply using keywords from your site in other places to promote your site. These simple off-page optimization techniques will aid you in better quality results when using search engine optimization to advertise your web site.

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