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Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on the

development of their websites assume that once the website is

published on the Internet, people will flock onto it and, therefore,

do not take website promotion as seriously as the development part

of it. Today, with millions of websites around, no matter how great

your website is, if you don’t promote it effectively, you will not

get the visibility that your site deserves.

Effective promotion of a website starts with submission of the site

to various search tools available on the Internet. There are two

different types of search tools: search engines and directories.

Search engines index their listings based on the information

retrieved by their spiders that crawl through the Internet following

links constantly looking for new websites. The directory listings

are compiled by human editors from the URLs submitted to the

directory. If your website is listed in the directories you can be

sure that the spiders of different search engines sooner or later

will index your site. That’s why you should start submitting your

website first from search directories.

Search Directories

Among all the search directories available on the Internet, Yahoo!

and DMOZ are the most important ones.

Open Directory Project or DMOZ

DMOZ is the second largest human compiled search directory on the

Internet after Yahoo! Open Directory Project is a huge web directory

of Internet resources. All submission to the directory is evaluated

by volunteer editors. There is no fee to be paid to get an inclusion

in the directory. As a human edited directory it might take more than

a month to get your site evaluated. Once you are listed in the DMOZ,

within two weeks to two months your website will start appearing on

search engines like AOL Search, Teoma, HotBot, Google, Lycos,

AllTheWeb, Excite, Go2Net and a number of regional search engines.

At present around 354 different search engines and portals use data

from Open Directory Project. This is one of the main reasons why

you must consider submitting your website to DMOZ.

Submitting your site to directories is a bit trickier then submitting

to search engines.

Following rules are common for almost all directories:

– Check to see if your website is already in the directory

– Write an objective description of your website

– Search out the specific subcategory from the directory hierarchy

– Follow the rules of submission as specified

Make sure you follow these rules while adding your website in DMOZ.

This will improve your chance to get your website accepted and reduce

the processing time.


Yahoo! is by far the number one destination for Internet surfers.

Although the search results for Yahoo! is provided by Google, many

people still prefer to browse through Yahoo! directory to find

whatever they are looking for. This makes an inclusion to Yahoo!

directory quite valuable for ecommerce sites. Yahoo! presently

charges yearly fee of US $299 for each web site submitted. The fee

is nonrefundable, which means if for some reasons Yahoo! declines

to add your website in its directory you will not get your money

back! The only thing Yahoo! guarantees is that the editors will

look at your submission within seven days and send you an answer.

Should you consider submitting your site to Yahoo!? It all depends

on the kind of business you are in. Some sites receive an

overwhelming number of traffic from Yahoo!, others hardly receive

anybody. My suggestion: list your website in Yahoo! directory for

a year and see the outcome. If you feel comfortable with the result

you are receiving – continue. If the result is not satisfactory you

can always cancel their service after one year.


Although it is the third largest directory on the Internet as a

search portal LookSmart is not that popular. However, it provides

directory listings to MSN search,, Infospace, Inktomi

and others. It is probably still the best way to get high ranking

in MSN search. LookSmart is a fee based service. You pay US $49

submission fee for the site review by their editors and 15 Cents

for each click through. Pay per click minimum monthly payment is

US $15.

For noncommercial sites LookSmart has a partner directory named

“Zeal”. Zeal is a community directory for Internet surfers. To

submit a site to Zeal you first have to become a member by passing

a quiz test. The reason I am mentioning Zeal here is – you can

actually submit noncommercial portion of your site to Zeal and

receive an appearance in all of the places that LookSmart listings

show up, without paying a pay-per-click fee.

Other Directories

Other small but notable directories that you should consider are

joeAnt, GoGuides and Gimpsy. Don’t expect large traffics from

these directories; however, they will help enhance your link

popularity. Link popularity is a concept which means- how many

sites have links pointed towards your website. Link popularity

is important because your website’s rank in the search results

depends on it in a big way.

Search Engines

Search engines use special programs to crawl the Internet and

index web pages. These robot programs are called “Bot” or “Spider”.

Spiders crawl up the Internet using links. That’s why it is so

important to have back links to your website. When you make a search,

the search engines show you the results that are retrieved from

the servers, where all the indexed web pages are cached. Only

when you click on a link from the search result you see the real

web page.

The most important search engines are Google, Altavista, AllTheWeb,

Teoma, Lycos and MSN, HotBot, AOL Search, etc.


No doubt that Google is the best search engine available on the

Internet today. According to Google, they have indexed over 3.5

billion pages up to now! More Internet surfers are prone to use

Google because it has great search enhancing functions, and you

can always expect relevant and quality search results.

You can submit your link using Googles Add URL page located at However, if you have links

pointing towards your site on other websites, you can be sure

that Google’s spider, Googlebot will eventually come and index

you site. Contrary to popular believe once your site is indexed,

there is not need to resubmit your pages to Google, even if you

updated the pages. If, although it is not necessary, you submit

your website to Google, submit only the index page, it will find

the rest of the pages using the links anyway.


Once powerful, Altavista started to loose grounds to other search

engines in a big way. Submitting to Altavista is fairly simple!

From the home page click on the “Submit a Site” located at the

bottom of the page. There are two choices for you: either you

can choose the “Basic Submit” service, which is free or for an

immediate inclusion, you can choose the “Express Inclusion”


To prevent automatic submission of URLs, on the submission page

Altavista added submission code that has to be inserted manually

along with the URL. The Express Inclusion service costs US $39 for

the first URL for six months.


This search engine is becoming quite popular lately. It has a very

large database. AllTheWeb has very sophisticated search functions

like searches for pages linked to a given page, searches within

URLs or page titles, and searches limited by page size. It provides

search results and technology to Lycos and Ebay. Submission to

AllTheWeb is quite easy. Use the following link page to submit

your URL: [] If you need an

express inclusion, you have to use “Lycos InSite“ service of

Terra-Lycos. The rate is US $35 for a full year inclusion.


If you care about Teoma, a much hyped search engine, which is

actually an additional search engine of Ask Jeeves, you can use

its paid inclusion program located at

It charges US $30 per year for first URL and US $18 for additional



You may not heard about Inktomi, but many popular search engines

use the results from Inktomi such as AOL, Excite,, HotBot,

IWon, Overture to name a few. For secondary search result even

MSN uses it! Yahoo! recently bought Inktomi. Which means that

very soon even Yahoo! might give priority to the search results

coming from it. Inktomi provides a paid inclusion service.

Inktomi sells its inclusion service exclusively through its

reseller partners. You can find them over here: [] The fee

is US $39 per URL for a year and US$25 for subsequent URLs.


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