I am going through the whole process of basic seo (search engine optimization) in getting a web site to the top of search engine result pages which includes just what seo really is and what it is about.
This is the fifteenth article in this series.
Early on in this article series, I mentioned the difficulty in going for keyword phrases that are searched heavily. Two reasons for this:
1.) Number of web sites you are competing with.
2.) Quality of your competition. (People know what they are doing)
As mentioned earlier, it can take months or years depending on the keyword phrase you are going after.
Who wants to wait that long to begin getting traffic to your site?
The work around is this.
Pursue longer extended keyword phrases that “contain” your main keywords. The network marketing term for these extended phrases are referred to as long tail keywords.
When you begin your own seo campaign, you are usually going to target several keywords. The competition you face in getting your web site to the top of a search engine for those main phrases would be difficult, not to mention it takes a lot of time. Of course, it depends on what you are going for.
Going after high ranking positions in the search engine results for a long tail keyword is much easier to obtain. Remember always that your longer tailed keyword phrases contain the main keywords you would dearly love to have.
While you are going after long tail keywords with much less competition, you are actually helping out your main keywords as well!
For example, look at this scenario.
What if the main keyword phrase you want has a competition of nearly 60 million web sites. This keyword phrase could theoretically send 1200 visitors a day to your web site. By using one of the keyword selection tools available, you will find extended keywords (long tails) that maybe only bring in 5 to 10 people a day through searches…maybe only 2-3 a day in traffic. The competition for those lower searched terms is little.
By using keyword analysis, you might find some diamonds in the rough. Say for example, specific long tail keywords have a competition of 350 thousand which bring in around five searches a day. You do some digging and find a long tail keyword that has 30 searches a day with a competition of around 400 thousand. I would probably go for the latter one.
In this way, you could start to see some traffic quickly. Say that you pursue six of the lower keyword phrases (long tails) which (in total) could possibly bring in 20 visits to your site a day. Double this and now you are looking at 40 to 50 possible visits to your web site a day.
If you have done your work and optimized your web site correctly, a portion of those visitors will turn into sales.
An idea…Do searches for the long tail phrases you are looking at in Google. If you see on the first or second page of your result listings articles or videos, you should be able to take those terms easily.
Another thing you can check. Look at the web sites you are competing with on the front couple of search engine results for your phrase. Right click your mouse on an open location of those web sites and click on “view source”. It will show the code for that particular site. You should be able to look at it and see if they have their web site optimized correctly for those keywords. If your competitors do not…go for it!
Again, remember that “every” keyword in your targeted long tail keyword phrase is looked at by Google. That said, your web site is moving up in the search engine ranking pages for those much more pursued keywords as well.
There is something else that happens when you go for your long tail keyword phrases…a byproduct of what you are already doing.
Whenever you submit your good “unique” quality content out there on the internet, Google is going to do a “fresh” crawl on it. They then index “all” of the words they detect. They put more weight on your specific keywords because, through the optimization of your web site and the keywords used in your writing of articles or postings, they know what you are pursuing.
What if you are writing about something in particular. You use a word phrase multiple times within the context of what you are talking about…not your specific keywords?
You write several articles and just happen to use those same word phrases repetitively. Your web site just might obtain a higher search engine ranking for those words as well! Google is indexing “all” of your content. They can possibly place a greater “weight” on those words which occur more often as well.
What happens over time is that you will take top positions for keyword phrases you were not even aware of.
That in turn brings even more traffic.
Your goal here is to find half a dozen to a dozen of long tail keyword phrases and pursue them. This is important and it is critical that you research them thoroughly.
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