Keyword research and keyword analysis are the most important aspects of any search engine optimization campaign or PPC campaign. If you are targeting the wrong keywords, your customers may never find your website on the internet.
Most small business owners belief that they already know which keywords their customers would use to find their businesses. This is partly incorrect. There are a lot more keywords out there, which their customers are using every day to search for their products and services. On the other hand, if your competitors use these profitable keywords in their sites they will definitely get those customers who are searching for these keywords.
If you want to stay competitive, you can not afford to lose any customers to your competitors.
There are many keyword research tools available in the market, however the free tools are quite effective and will help any marketer to collect a list of the most profitable keywords for the specific business he or she is advertising.
Google provides many keyword research tools to help the advertisers find the right keywords for their AdWords or organic campaigns.
1 – Google Insights:
Google Insights is a very useful tool, it can help you:
A – To decide which advertising copy will have a better response from your audience.
B – To determine seasonality and know when demand or interest picks up for a certain product or service.
C – To choose between different countries or states to find a new location to introduce your product or service.
D – To comparing search volume patterns across specific regions, categories or timeframes.
2 – Google Trends:
Google Trends is designed to find the popular trends during a certain period of time and this will help you:
A – To find more ideas to advertise your products or services.
B – To modifying your campaign to fit new emerging trends.
C – To find the hottest trends during the day. You’ll find the top 100 fastest-rising search queries for today or any other day you choose. The results are updated throughout the day.
3 – Google Website Trends:
This tool is a subdivision of the previous tool. It will help you to find how much traffic a certain website is getting during different periods of the year.
4 – Google Zeitgeist:
“Zeitgeist” means “the spirit of the times”. This tool will help you to understand the moral and cultural climate of an era, in other words, the general intellectual atmosphere of a certain period of time.
Google achieves this by collecting millions of search queries every day and analyzing them to get insights into global, regional, past and present search trends.
5 – Google Search-Based Keyword Tool:
This tool will help you to discover additional advertising keywords and give you new ideas for your landing pages based on your website, language and country.
Using this tool, you should always be looking for keywords with high monthly search volume.
6 – Google Keyword Tool:
This is the most useful and the most used tool by top online marketers for both organic and PPC keyword research.
Google Keyword Tool will be given a large list of targeted and relevant keyword terms. The most important feature is that it provides the monthly search volume for each keyword locally and globally.
7 – Google Traffic Estimator Tool:
With this tool you can find out exactly which keywords will bring in the most traffic, based on the estimated clicks per day. Google Traffic Estimator Tool gives the expected number of clicks per day, which can project how much traffic you can expect to receive from using these keywords.
Now, your mission to get to the 1st page of Google is much easier.
1. Use the above listed free keyword tools to find the most profitable keywords and key phrases specific to your business.
2. Analyze your list to find high traffic, low competition keywords.
3. Do more research to find related and relevant keywords. They are essential to improve your seo or PPC campaigns.
4. Use your found treasure of keywords to write well optimized pages that rank high naturally in major search engines.
5. Use these most profitable keywords to manage and optimize your PPC campaigns
6. Use the same keywords to write and publish articles related to your business, products and services
7. Use the same keywords to publish press releases related to your business activities and news.
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