Factors That Help in Bolstering E-Commerce Performance
Increasing dependency on mobile shopping and e-commerce portals have presented new vistas of opportunities for the line of businesses. Business aspirants, in a quest to extend their global reach, will have a fruitful, encouraging, and exciting online journey. If you are looking forward to launching your first online venture, or already dwelling into an e-commerce business, you need to pay extra attention to the following aspects so as to push your business to the success brink:
Go Mobile: Today customers have become tech-savvy; they are downloading apps on their smartphones to buy a particular service or product. I am sure that no one wants their business to become obsolete with time. The optimal way is to make your website responsive. Responsive design is a new approach that helps in creating a business-critical website in a way that everything – right from the content to site structure – gets adjusted according to the gadgets resolution.
According to Goldman Sachs, spending via mobile will increase from $204 billion in the year 2014 to $626 billion in the year 2018. It also predicts that web sales solely on smartphones including tablets will be approximately equal to web sales on almost every prevalent computing device from just five years earlier.
That is why it becomes of immense importance to hire intellectual web designers who can turn your non-responsive site into the responsive one for enhanced customer satisfaction.
User-friendly Interface: One of the major factors responsible for taking your growth graph down is the complex site structure that makes customers struggle to find their desired product/service. It is obvious that you cannot touch, feel or smell the product online; however, this shortcoming can be combatted by including high-quality images followed by its detailed description, and customer reviews. Apart from this, you must always strive to give something new to your customers. The interface should be intuitive and user-friendly so that right from the experts to computer novice everyone can access your website with utmost ease. Plus, the search bar should be located at a place that is easy for your users to determine. Investing in high-end quality search techniques will be an added advantage. Remember, always refrain yourself from adding complicated and unnecessary features.
Integrate Marketing Techniques: You all will agree to the point that what is seen is sold. If your critical business doesn’t rank well on the most popular search engines, this implies that your target customers will not be able to find you and they will ultimately switch to the other e-commerce platform. The best way is to integrate some of the search engine optimization techniques or hire an expert who can do it for you. Plus, always try to innovate and offer new things to your customers so that your customers do not lose interest in your offerings. You can add free shipping plus add festive offers to engage more users to your site. In addition to this, try to list products price only after performing in-depth competitor price list analysis. Prices should be quoted in a way that it grabs the eyeballs.
Maintain Privacy: If your customers will not feel that you are not a real McCoy they never tend to buy products or services from your site. Businesses that adhere by the best privacy protocols to keep their customers’ transactions secure witness greater ROI than their counterparts, suggests one of the reports. In this light, Secure Socket Layer (SSL) is one of the standard security technologies that helps in encrypting sensitive and confidential details of clients. Moreover, integrate payment gateways that are simple, streamlined and can be effectively managed and used by potential buyers.
Build Your Indelible Brand Image: In order to establish your business in today’s competitive market, you need to be really cautious. Buy a domain name that truly reflects who you are and what you offer. A business which values its customers the most have the greater chances to grow and thrive. Study market trends, and understand what your clients are exactly looking for so as to give your best to your valued users.
Host Your Website in a N+1 Environment: Websites or applications that do not load in a specified time limit, push your potential leads to your competitors bucket. Latency is one of the factors, which is responsible for poor user experience and search engine ranking. Host your website in a data center that is equipped with all the latest techniques requisite for business sustainability and growth. The hardware that you select to host your e-commerce business should be avant-garde and free from all the vulnerabilities. A provider that provides SLA-backed hosting and is equipped with resilient network architecture is a good to go option. Not to mention, the more scalable the data center is the better it can handle the traffic upsurges.
In a nutshell, the success of your e-commerce businesses is completely dependent on how efficiently you are able to detect performance lags and eliminate them. It goes without saying that poor website performance leaves your customers disgruntled, leading to no profit gains. Not only it hampers your revenue streams, but also wrecks your market presence, and credibility. In order to ensure hassle-free shopping experience for your customers, you should always strive to incorporate intuitive interface, smart search options, reliable payment gateways, detailed product/service descriptions, user testimonials, and must follow economical pricing patterns. All these factors will help to make your business a successful and a real McCoy.
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