A Simple Test to Discover If Your Domain Name is the Best One For Your Business
Ease of communication on the net counts for nearly everything. There are an infinite number of sites competing for every conceivable product and service. Other than the government there are few monopolies on the net. The site that will win the most customers is that site that makes it easiest for a customer to get his hands on the product or service the customer is looking for.
Domain names are one of the most important components of a successful online business. If you have a domain name that is easy for customers to say and remember than you have a leg up on the competition. After all, your domain name is the address of your online store. Look at it this way: pretend your site is a bricks and mortar store and the customer’s computer is his car; how many times is he going to drive around the block looking for your store if there are a dozen others on the same block selling the same product as yours at the same price? You know the answer…
To be sure you have picked a domain name for your business that is easy to say and remember try telling somebody what the name is over the phone. Call a friend or a relative and tell them what the name for your website is going to be. If the line is clear and the person on the other end doesn’t have a hearing problem (and you don’t have a mouthful of food) then they should understand what the domain name is the first time you utter it.
If, on the other hand, they ask you to repeat it or question the spelling, then you might want to think twice about buying it. Remember you’re going to want customers to get it the first time. Unlike your friends or relatives a customer won’t ask you to repeat it; no one likes to look foolish or admit their hearing is going.
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