3 Building Blocks of a Successful Search Engine Optimization (seo) Strategy
Every web site owner wants to achieve the Holy Grail of search engine optimization (seo) – first page results in Google. However, with thousands of new sites coming online every day, is it still possible for the average site owner to accomplish this?
Yes, but it will require some planning and a commitment to long-range goals to get there. To help you get started, here are three building blocks of a successful search engine optimization strategy:
1.) Keyword Research Selection and Research. Think of keywords as the roadmap to search engine optimization success. Without them, you will have no idea where you are going, let alone how to get there. A good way to tackle this project is to start at the top and work your way down. First, determine the primary purpose of your site (why does it exist in the first place?). Next, figure out who your ideal customer is or will be. What is important to her? Why would he be looking for your product or services? Then, brainstorm the biggest list of words and phrases you can think of that relate to your site’s primary purpose, your ideal customer, your industry, your products or services, and your competitors. Then, use a keyword research tool to determine which words or phrases offer the best mix of supply, demand and existing competition. Finally, build your site around the terms that make the cut.
2.) Web Site Design. If keywords are the roadmap to seo success, then a well-designed and executed web site is the vehicle that will get you there. Working with design professionals who understand the mechanics of search engine optimization is a great place to start. This will ensure that your site is created with your long-term seo goals in mind. This step is especially important if you are not technologically savvy or up on the latest trends in this ever-changing field. In addition, a talented web design professional can integrate your keyword strategy into your site’s overall design, streamline navigation options and optimize the title, meta and alt tags throughout your site.
3.) Content. Once you have the roadmap and the car, you will need some fuel to get your search engine optimization engine moving. Fresh content is that fuel. Adding original and keyword-rich content to your site on an ongoing basis is a great way to achieve sustainable seo results. The more frequently your site is updated, the more frequently it will be crawled by search engine spiders – and the more incentive you will provide to your human visitors to keep coming back for more. You can build on this concept by distributing some of that content off-site where it can start to drive targeted traffic and generate valuable backlinks to your site.
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